Thanthi One
Learn how Thanti One deployed no-code native streaming apps across iOS, Android, Fire TV, Android TV, and Apple TV ecosystems using Muvi One.
About Thanthi One:
Niche: Media & Entertainment
Product Offered: Muvi One
Thanthi One is a popular Video-on-Demand platform built exclusively for Tamil audiences. It offers an extensive library of Pan-Indian and International content (Movies, Shows, and Live TV programs), all expertly curated and dubbed in Tamil for an immersive experience.
People worldwide can access the Thanthi One app on their preferred devices, like desktops, TVs, or Mobile, and watch Tamil content anytime and anywhere.
Thanthi One Apps are currently available on multiple streaming ecosystems like iOS, Android, Fire TV, Android TV, and Apple TV.
Challenges Faced by Thanthi One:
The popular video streaming platform is part of the renowned Daily Thanthi group, owned by Mukundhaa Network Private Limited, India. Their main goal is to deliver a seamless video streaming experience to audiences without any lag or buffering.
Thanthi One’s team was looking for a professional streaming app development company that could help them build multi-platform customized video streaming apps for mobile and Smart TV platforms. They wanted to customize the entire UI & UX of their apps with user-friendly streaming features, branding elements, and easy navigation, ensuring higher viewer engagement as well as retention.
Since their targeted audience is mostly from Tier 2 & 3 cities, they also wanted to offer content for free and monetize the viewership through ads.
How Muvi Helped Thanthi One?
At Muvi, we understand the unique needs and vision of Thanthi One. Considering the challenges they faced, we launched the video streaming service on Muvi One – Our end-to-end streaming solution with 1000+ pre-built features.
Muvi One is the most comprehensive OTT video solution that includes everything from cloud hosting, storage, CDN servers, video player, Content Management System, monetization, user analytics, and more.
Using Muvi One’s no-code streaming app development framework, Thanthi One deployed fully-featured native apps across iOS, Android, Fire TV, Android TV, and Apple TV.
To maintain a seamless and branded user-experience across all the ecosystems, the UI of the apps were fully customized with branding elements like logo, colour theme, video player, etc.
Upon special request, we also did many customizations:
- Dedicated ‘User Profile’ section for offline viewing
- ‘Add to Watchlist’ feature for users
- ‘Google Single-sign-on’ feature for easy user login
- Guest user feature, as anyone can watch content even without login
- ‘Publish later’ feature for scheduling content
- Live TV program for broadcasting live shows and events
- Adding banner ads to the website and apps
- Google Analytics integration for tracking user behaviour
- SEO integrations like Video sitemap, metadata management
Thanthi One enabled ad-based monetization, as they didn’t want to charge audiences. We helped them with the ad server integrations and guided their team in configuring dynamic ads strategically throughout their content.
Ready To Launch Your Video Streaming App On Multiple Platforms like Thanthi One?
Muvi, being the best streaming app builder with end-to-end OTT solutions, helped Thanthi One launch customized streaming apps for Fire TV, Android TV, and Apple TV platforms in a very short time frame. You, too, can launch white-label, fully-featured streaming apps for any ecosystem you want.
Take a walkthrough of our CMS. Try Muvi one for free up to 14 days. No credit card is required.
Case Studies
Transforming your Sleep With Cambridge Sleep Sciences
A Case Study on How Muvi Helped Cambridge Sleep Sciences in Pioneering Unique Sleep Experiences!
Download
Used and loved by businesses
Don’t take our word for it. Check out what our customers say about us
The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.
Brandon Goldsmith
President, Fort Smith International Film Festival
Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.
Kashif Khan
Chief Executive Officer, EnterInfi
We wanted a platform that is reliable. We made the research and found Muvi, we felt Muvi was the best solution that met our requirements. The fact is that it is DRM Enabled, it protects content from getting downloaded, screen scraped or even screen sharing is not allowed.
Danji Thotapalli
Festival Director, Indic Film Utsav
Muvi provides geo-blocking allowing us to screen films in a specific country so that the future distribution and exhibition options of the films we screen are not hurt. It also provides DRM protection which is a security standard requested by filmmakers.
Ezgi Y
Director of Accessible Film Festival, Puruli Culture Art
Cheers to the Muvi team we are really grateful for all their services. We recommend Muvi to all the educational institutions thinking of a platform to use for addressing their digitalization needs, Muvi is the right platform for you with the perfect product & superb services
Vicson Mabanglo
Operations Manager, Legal Edge Bar Review Center
