Industry Updates

Consumers focus more on online than traditional TV ads 28 April 2015

Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy … Continue reading

OTT is ahead of traditional broadcasting in 4K, finds Qarva 28 April 2015

Live 4K TV delivery by OTT video services is still challenging. There are neither 4K live channels, not broadcast, nor OTT yet. We will see some broadcast 4K channels later this year. The matter is that open Internet connection bitrate goes … Continue reading

The new Deloitte study is good news for OTT, really bad for linear TV 28 April 2015

Netflix and other OTT video on demand systems have not only given people more options for watching programming, but they’ve also changed how Americans consume content. The rise of these services, which also includes Hulu and Hulu Plus, Amazon‘s Prime Instant Video, and … Continue reading

All about PlayReady 3.0, Microsoft’s secret plan to lock down 4K movies to your PC 27 April 2015

Microsoft is also dangling promises for consumers: Buy a Windows 10 system with PlayReady, Microsoft says, and you’ll be able to view Hollywood’s latest movies in all their 4K glory. Without Microsoft’s hardware DRM technology—pay attention, those of you with … Continue reading