Industry Updates

New ISRO satellite will revolutionise Internet in India 27 May 2015

An entertainment-cum-internet revolution is on the anvil in India. The Indian Space Research Organisation (ISRO) is building a massive 4000-kilogram communication satellite at it’s Ahmedabad-based Space Applications Centre (SAC), that will eliminate the use of cable wires, and connect televisions … Continue reading

Consumption of linear TV to VOD services will be 50:50 by 2020 globally: Ericsson 27 May 2015

The time spent in linear consumption of TV (traditional TV viewing) currently is more than video on demand (VOD) however that is likely to change in the future. According to a research and predictions conducted by Ericsson (Ericsson Media Vision … Continue reading

Tennent online video campaign may be bellwether of faster shift from TV to OTT 27 May 2015

Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy–and how its … Continue reading

Can Big Data Based Intelligence Substitute Human Creativity? 27 May 2015

Some time ago BBC published an article titled, “Calculated Risks: Will Algorithms Make Business Boring?” In the article, the author related this story: When Netflix (a TV and Movie video streaming site), decided to create their own original TV shows, … Continue reading