Moving On From Traditional Video Advertisement 10 June 2015
Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has … Continue reading
Warner Bros.’ Sanders Sees EST Revenues Hitting $2B 10 June 2015
Ron Sanders, Warner Bros.’ president of worldwide home entertainment distribution, said electronic sell-through is more than a beacon of hope for the beleaguered home sector. It is an increasingly robust business. During a keynote session at Tuesday’s On Demand Summit, he said … Continue reading
OnDemand: VOD Changes Primetime Economics 10 June 2015
Rentrak vice chairman and CEO Bill Livek believes the difference between online video on demand and primetime linear TV is a lot like gap between cooking with a microwave and an oven – food tastes better in the oven, … Continue reading
TV Execs Talk Breaking Barriers in the Digital Age at Variety’s TV Summit 10 June 2015
As viewers use more multicast video on demand services to navigate through their daily entertainment, TV studios are seizing the opportunity by using the Internet as a tracking system to monitor consumption. Moderated by Variety co-editor-in-chief Andrew Wallenstein, a panel of … Continue reading
In TV’s new golden age, consumers are already online, Industry must follow 10 June 2015
Never mind the golden age of television. This is the age of the golden rule: Consumers have the gold and they make the rules. From a consumer viewpoint, there were remarkable moments in the keynote address by Bell Media president … Continue reading
