95% of OTT Subs Unwilling To Let Advertisers Near Their Data 06 August 2015
95% of consumers using catch up OTT video services are unwilling to allow media companies to share their personal data with a third party, according to the findings of the KPMG Media Tracker. The survey of 1,500 households revealed … Continue reading
Here’s How Streaming Service Crackle Will Start Acting Like a Linear TV Network 06 August 2015
Two weeks after becoming the first VOD network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network. In the latest addition of its “Always On” service, … Continue reading
‘Scandal’ & ‘Grey’s Anatomy’ Among Those ABC Shows Fueled By VOD Viewing 06 August 2015
Tablet and VOD viewing continues to beef up ratings for TV series, particularly when folded into live+same day viewing and four-week old DVR ratings. That was one of the takeaways from ABC’s luncheon panel “Videobiquity” on multiplatform viewing, and … Continue reading
USA Creates Special VOD Ads Starring Characters From the Show You’re Watching 06 August 2015
All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season’s most ambitious moves yet. As the comedy … Continue reading
BBC Worldwide In VoD Pact With India’s Tata Sky 06 August 2015
BBC Worldwide, the commercial arm of the British Broadcasting Corporation, is to launch its first VoD service in India following a deal with DTH provider Tata Sky. The company will offer subscription (SVoD) and transactional (TVoD) services in eight Indian metropolises. BBC … Continue reading
