The TV Is Dead, Long Live The TV 12 August 2015
Across the Internet there are stats that sound the death knell for television. Nomura revealed that viewership of live TV declined 12.7% in January. Nielsen stated American TV viewership averaged over 141 hours per month, per person, in Q3 … Continue reading
Netflix Reveals Fastest And Slowest Video Streaming ISPs 12 August 2015
As most people who’ve ever tried to watch streamed video will know, the experience you get is hugely dependent on the stability and speed of your broadband connection. Nobody appreciates this more than video on demand service Netflix, of course. … Continue reading
Verizon’s Digital Media Services Braces for TV’s OTT Shift 11 August 2015
When it comes to over-the-top video, everyone’s head is in the proverbial cloud, where all the heavy-duty processing and packaging is happening before live and on-demand fare is streamed to screens both big and small. It has become a … Continue reading
It’s About Time Your Content Attracted More Viewers 11 August 2015
There’s no denying it; it’s about time that content owners offered online video directly to viewers. Today, viewers are utilizing apps and platforms that are giving them what they want: the right content, a convenient schedule, the perfect experience, … Continue reading
Standards Needed To Make OTT Work For Advertisers 11 August 2015
The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this year. But as OTT device usage continues growing, advertisers struggle to keep pace. The current … Continue reading
