Fox Allows You To Skips Ads On ‘MasterChef Junior’ 20 August 2015
In what Fox says will be a model for future on-demand advertising, the network is letting users watch one 60-second ad in front of episodes of “MasterChef Junior” on its Internet TV platform — instead of the regular 10-minute ad … Continue reading
Improved OTT User Experience, Increased Devices Boost Video Worldwide, Finds Conviva 20 August 2015
Grabbing a viewer’s attention and keeping them engaged is becoming all-important for online video industry players, two new studies from Tremor Video and Conviva have found. According to Conviva, the key to user engagement is quality of experience, something … Continue reading
Cable Networks Off To Try Their Hand At Bingeing 20 August 2015
To release or to not release full seasons of scripted show for binge viewing was a question several cable network and OTT service executives wrestled with recently, coming to differing opinions. OTT TV platforms like Netflix, which accelerated the … Continue reading
How Local Papers Are Looking ‘Over The Top’ As Part Of A New Model For Video 19 August 2015
The medium here is called “over-the-top,” or OTT, content. While the rise of Roku and competitors like Apple TV, Amazon Fire, and Google’s ChromeCast has made it easier for viewers to access their favorite shows without a cable subscription, … Continue reading
TV Networks Pay Up Big For Sport But Internet Threatens 19 August 2015
All the talk may be about billion dollar deals for the free-to-air networks to broadcast the AFL and NRL, but the digital future is already taking shape and, with it, a threat to the networks’ supremacy. One recent threat comes … Continue reading
