Equifax Sees OTT Video As The Next Frontier For Marketing Services 28 August 2015
A separate, but growing area of business for Equifax – it currently represents less than 10% of its total revenue – is its communications vertical, which large telcos like Verizon, Sprint and AT&T tap to expand their subscriber lists. … Continue reading
TV Can Withstand Threat From ‘Not That Good’ Netflix, Time Warner CEO Says 28 August 2015
Ask the world’s biggest broadcasters what they think of Netflix, and they’ll tell you it just isn’t that great. HBO is better than Netflix, Time Warner CEO Jeff Bewkes said at a cable conference in Amsterdam Thursday, adding that … Continue reading
Media Owners Warming Up To Private Marketplaces 28 August 2015
Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video on demand streaming service struck-up partnerships with … Continue reading
Sticky Situation : Children’s Programming Driving SVOD 27 August 2015
Kids are coming to streaming media at a rapid clip, and represent a growing percentage of users. Research shows that churn rates for SVOD are higher than for cable. In part, video on demand streaming services make it relatively … Continue reading
Half of U.S. Internet Homes Now Own A Connected TV Device, According to The NPD Group 27 August 2015
The CE industry reached a milestone in the second quarter with half of U.S. Internet homes now owning a Connected TV device. This includes connected TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers connected to … Continue reading
