Opposing Views on the Future of TV At DSTAC 02 September 2015
The work of the Downloadable Security Technology Advisory Committee (DSTAC) has come to an end, and the committee’s final report is proof that there are still two fundamentally opposing views of how pay-TV services should evolve in the Internet … Continue reading
Third Of Irish People Spend 20+ Hours Online, Says Survey 01 September 2015
More than a third of Irish people are spending over 20 hours online per week, according to a new survey. The research, from price comparison and switching website Switcher.ie, also found that a quarter of broadband users spend between … Continue reading
Streaming Is Gaining Traction In UAE 01 September 2015
Days of collecting DVDs, tapes and storing them in a cupboard are gone as the streaming services through the internet are gaining traction, apart from disrupting the traditional business models. Streaming has changed the consumer habits and is giving … Continue reading
Forget Cable Vs. Internet: The Real Winner Will Be Virtual Reality 01 September 2015
The current fretting over who will win the battle between cable and over-the-top on the internet (“OTT”) reminds me of the battle between Blu-Ray and DVDs; it was a battle between dinosaurs just before extinction, in the case of … Continue reading
Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 01 September 2015
Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack … Continue reading
