Hollywood Rethinks Its Netflix Strategy As Cord Cutting Pandemic Spreads 24 September 2015
Time Warner CEO Jeff Bewkes said his company tries to sell its old shows to video on demand streaming services without taking subscribers away from the cable-TV bundle that is the basis of the TV industry’s business model. “You don’t … Continue reading
Live TV Rules, Americans Still In The Awe Of Broadcasters 24 September 2015
Americans like TV on TV. They also prefer live TV, and more are relying exclusively on over-the-air TV. Those are some of the takeaways from Nielsen’s “Total Audience Report” for 2Q 2015. In terms of watching TV on a … Continue reading
Gloves Are Off : Cable Companies Resort To The One Final Weapon Against Netflix 23 September 2015
A big chunk of Netflix’s streaming content has always been old seasons of popular TV shows. And these shows are licensed from traditional media companies that are, increasingly, seen as direct competitors to Netflix. This relationship has been precarious from … Continue reading
8% of Dutch Likely To Cancel TV Subs In 2 Years 23 September 2015
Eight percent of Dutch consumers expect to cancel their TV subscription in the next two years as more programming becomes available online on VOD services. The share of consumers who want to keep their TV subscription in order to … Continue reading
VAB Report Establishes Connection Between TV Ads & Website Traffic 23 September 2015
The Video Advertising Bureau (VAB) has published a new report showing a direct link between a brand’s website traffic and TV advertising. The VAB is an advocacy group devoted to providing advertisers and their agencies with the “most current, complete and actionable media … Continue reading
