Success of Empire Prepares A New Road Map For Television 29 September 2015
Last year’s breakout series “Empire” stormed back onto television Wednesday, drawing 16.2 million viewers, according to Nielsen, at a time when most other shows struggle to maintain an audience’s interest. But what the television industry wants to know is what happens over the … Continue reading
Apps Replace TV As America’s Most Engaging Pastime 29 September 2015
The intersection of connectivity, app functionality and mobility have given rise to a new phenomenon. Call it interactive, call it enhanced or social. Whatever you name it, it’s changed the way we watch TV. Just how big is the impact? … Continue reading
Key Reasons Why TV Is Taking The Dip 29 September 2015
Traditionally, fall premiere week for broadcast television networks has been a sparkling time of peak sampling as millions upon millions of viewers tune-in to new and returning shows. Save for 16 million viewers gobbling up Fox hip-hop drama Empire on Wednesday … Continue reading
Verizon Looks To Reinvent The TV Ads Model With Go90 29 September 2015
Verizon’s much awaited internet TV service Go90 will hit the web this week and the industry is abuzz! TV advertising won’t change much, just like it didn’t after the inception of VOD platform Netflix. The same 15 & 30 … Continue reading
Perform Group’s New Live Streaming Service Aims To Be The Netflix Of Sports 28 September 2015
Sports media company Perform Group is taking steps to launch a live streaming service, saying it is positioning itself to become the “Netflix of sports.” The yet-to-be named subscription product, which will launch in 2016, is an over-the-top service … Continue reading
