TV Networks Want To Go Ad-Free After VOD Competition 30 October 2015
Let’s face it. Cord-cutting isn’t really the T-Rex we thought it would be. But that does not mean its not affecting the TV networks with its growing influence and popularity. In fact, cable is having a rough time and … Continue reading
SVOD Streaming Engagement Rate Reaches The Double Of Broadcast Rate 29 October 2015
A recent study by the Publicis-owned media agency, ZenithOptimedia, claims that streaming users were found to be watching notable less traditional TV while 15% reported watching no broadcast TV at all. This leads to a serious implication : Time spent watching broadcast is being cannibalized … Continue reading
Netflix’s VOD Gamble Pays Off, Idris Elba Starrer Rakes Up 3 Million Streams 29 October 2015
VOD service Netflix’s invasion into original theatrical-quality motion pictures has already started with the limited theatrical and fest release of Beasts Of No Nation, a film believed by its own director Cary Fukunaga and lead actor Idris Elba to be a conventional prestige release. It’s … Continue reading
Russia En Route To 100 Million OTT Video Subscribers 29 October 2015
Tvigle Media founder Egor Yakovlev believes that about 65% of all video starts in Russia will be on smart phones, set-top boxes and smart TVs. In fact, his optimism goes as far as suggesting that the overall audience for … Continue reading
D2C Will End The Reign Of Linear Channels 28 October 2015
D2C or Direct 2 Customer offerings are being touted as the last nail on the coffin for linear TV channels. Not that it is very alarming at the moment, but with time it will surely impact the linear TV viewing. … Continue reading
