EST on Set Top Boxes Has Discovered New Audiences 04 November 2015
Decipher’s bi-annual media consumption report Mediabug has found out that half of those who have purchased a TV show or film through an EST (Electronic Sell Through) model on their STB (Set Top Box) are generally first timers with no … Continue reading
Cable’s Video Subscribers Loss Will Be Made Up By Broadband Gain, says Moody’s 04 November 2015
Moody’s Investors Service has predicted that the rising demand for broadband services will be a relief for cable networks leaking video subscribers to streaming counterparts. And hence, the Cable landscape in 2016 is to remain fairly stable through out … Continue reading
Credit Suisse Survey Finds 1 In 3 Subscribers Leaving Cable For Netflix 03 November 2015
Traditional Pay-TV has always maintained OTT video services like Netflix as a threat. A recent by Credit Suisse reinforces that belief. It found out that 37% of Netflix subscribers aged 25 to 34 find the VOD service a good alternative to … Continue reading
OTT Will Help Expand The Hispanic Audience Base 03 November 2015
There has been lately a lot of talks about the Hispanic audience and their proximity towards OTT video services. Many operators have plans in the drawing room to launch Hispanic OTT services and target to capture 9.5 million Spanish-speaking … Continue reading
New Tool Captures Netflix Data In An Awesome New Way 03 November 2015
SVOD services like Netflix and Amazon Prime and Social Media networks like Facebook are now officially fastest growing areas of consumption of online video. Despite the claims, it’s really tough to measure the data for video on these platforms. While … Continue reading
