Industry Updates

UK Is Leading The Shift To Programmatic Advertising 30 December 2015

Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the technology’s path will likely see broadcasters and … Continue reading

OS To Monitor TV Set Top Box Unveiled By Chinese Watchdog 29 December 2015

China’s top media watchdog unveiled an operating system for TV set-top boxes on Saturday in Changsha, capital of Central China’s Hunan Province, marking the government’s efforts to strengthen content management. The State Administration of Press, Publication, Radio, Film and Television … Continue reading

Cable Readies For Pick-and-Pay, Broadcaster Worry 29 December 2015

Beginning March 1, 2016, all Canadian TV providers will have to offer a basic package of channels for no more than $25 a month and give consumers the option of ordering individual channels a la carte or in small bundles. By … Continue reading

Off Broadway Live Streaming Set To Test The Perks Of The Digital Stage 29 December 2015

Tonight the Off Broadway musical “Daddy Long Legs” will become the first show, on or Off Broadway, to live stream a full performance, free of charge on any computer or mobile device. In doing so, it’ll reap all the benefits … Continue reading

FreeCast’s OTT Viewership Insights Report Is Out And It’s Revealing 24 December 2015

Having spent much of the year providing this data only to a limited number of content partners, FreeCast has decided to reveal some key statistics to end 2015. Continue reading