Industry Updates

The Power Of Addressable Local TV 22 January 2016

he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about … Continue reading

Ovum Lists Top Streaming Trends From CES 22 January 2016

Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month. Chief among them, in terms of their relevance for OTT platforms, was the expected effect the global Netflix expansion … Continue reading

Middle-Aged Prefer On-Demand Learning Videos In China 22 January 2016

Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last … Continue reading

Cord Cutters Drive HBO Streaming Services In Spain 21 January 2016

The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service … Continue reading

25% Of Consumers Are Watching Paid-OTT Services 21 January 2016

Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research. The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times … Continue reading