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Fitness trackers are the in-thing in wearables today. An European startup Hoolio has introduced live streaming for Apple Watch that can be synced with your device to show live fitness parameters like heart rate, calories burned and more. The streaming … Continue reading
Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. … Continue reading
As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange … Continue reading
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
Video game streaming is huge today – yes, viewers who like watching others play video games. Services like UStream and YouTube have cashed in on this phenomenon. According to a report on the Geek.com, in which they have used a … Continue reading
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