Facebook introduces live streaming to the world 19 February 2016
After a limited short run that allowed only selected celebs & US users, Facebook’s live video streaming feature is expanding to countries outside the US. This feature allows users to broadcast video through the facebook app on real time. This … Continue reading
Monetizing from live streaming 19 February 2016
A video on Streamingmedia.com shows how it is possible to monetize live streaming events. The discussion held by experts of the industry explain which approaches are to be taken for advertising, subscriptions, branding, transactions, etc. It focuses on everything related … Continue reading
Video streaming delays not good for brand image 19 February 2016
Mobile video is increasing dominance. Ericsson released a report just before the Mobile World Congress, where they evaluated the impact of network performance on content providers and mobile network operators. In the survey, Ericsson used neuroscience parameters like pulse rates … Continue reading
Most US internet users find Pay TV expensive 19 February 2016
According to a poll by TVfreedom and The Harris Poll, 61% were of the opinion (strongly agreed) that Pay TV services are overpriced. Around 25% ‘somewhat agreed’ that pay TV is expensive. Most users were of the opinion that they … Continue reading
Data analytics leads to better ads 18 February 2016
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
