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Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional … Continue reading
Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year. “Advertisers do have a lot of other options. Companies are experimenting … Continue reading
Almost every main stream TV channel is available through internet video streaming services. Cutting the cord is an option for many seeking independence from high costs of cable. But the biggest challenge to internet based TV is internet speeds. Netflix … Continue reading
According to a survey by Nielsen, video streaming platform like Netflix is gaining popularity in South Africa. The survey asked 30000 online respondents from 61 countries. It was found out that some form of video-on-demand programming was accessed by around 63% … Continue reading
According to a report by the Wall Street Journal, Facebook is looking to launch a camera app dedicated for photo & video streaming and sharing. It is expected to be in a prototype stage and will feature a live streaming … Continue reading
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