One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016
According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels … Continue reading
Rio Olympics Live Streaming topped 1 billion minutes 12 August 2016
According a recent study by Nielsen, 2016 Rio Olympics managed to gather 1.05 billion minutes of live streaming, along with the NBC Sports app contributing a hit of 232%. The one billion threshold has never been crossed for Olympics in … Continue reading
ESPN to build SVOD service powered by Major League Baseball (MLB) 12 August 2016
The worldwide leader ESPN has announced its plan to build its subscription video on demand services powered by Major League Baseball (MLB)’s streaming infrastructure. The upcoming VOD service by ESPN will not be linked to WatchESPN or any other ESPN’s family … Continue reading
China Media Capital to take a stake in VR start-up NextVR 12 August 2016
Virtual Reality is definitely taking up swiftly. NExtVR, a video streaming platform broadcaster of live events as well as VR headsets, is currently in a phase to acquire funding. The startup has successfully raised $80 million and is now looking over … Continue reading
US Viewers prefer Olympics over Stranger Things and Orange is the New Black 12 August 2016
Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that … Continue reading
