Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
Video Streaming attracts 710 Million Mobile Internet Users in China 08 September 2016
Mobile internet users in China have shown huge interest in listening to music and using video streaming services while on the move. According to a recent study, people spent an average of 112 minutes on their smartphone, out of which 32% … Continue reading
Snapchat to make $1 billion ad revenues by 2017 08 September 2016
Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million … Continue reading
VOD services from YouTube, Netflix are Hit in Brazil 07 September 2016
According to a recent report from August 2016, over 80% of internet users in Brazil use YouTube to watch their favorite video on demand content online. Whereas, Netflix was used by 71% respondents in the same duration. Also, one in … Continue reading
Kids Drift more towards Linear TV: Study 07 September 2016
According to a new research from Viacom, linear TV is still the most popular medium for kids to consume video content. The research states that kids around the world use an average of five sources to watch TV, and 90% … Continue reading
