Whether to give a freemium version or not to customers has always been a bothersome decision for any organization. Freemium versions have their own advantages and disadvantages, but the answer lies in the organization’s vision and the product. But … Continue reading
Traditional televisions have travelled a long path, from being seen as a novel form of entertainment, to being a default medium whilst the air of change engulfed the way we consume content. We have reached a stage where we not … Continue reading
The gaming industry is growing and is the first to constantly adjust itself to the digital world. Did you know that it was only in 2019 that the gaming industry tried subscription-based payments/recurring billing for the first time at … Continue reading
2021 has been very successful in terms of video streaming with the revenue projected to reach US$70,845m. If you have been planning to launch a VoD platform and sell videos online, this would be the opportune moment as people … Continue reading
With the number of OTT service providers and customers growing fast across the continents, there is an increase in security threats for these OTT platforms. Content piracy to data breaches- all are amongst some serious security issues that OTT … Continue reading
Invention of several smart devices has engaged people increasingly on numerous digital media platforms on a daily basis. To provide a seamless consumer experience and keep customers engaged via several channels, business owners need a robust solution – multi … Continue reading
Multi channel engagement is the most used phrase these days. Many people have been actually looking for in depth information about what that actually means in the world of business communication. In this blog post, we will take a … Continue reading
Geography plays a vital role in targeting a particular local market. It has opened several doors for advertisers to market their products in their preferred location. Geo targeted ads help focus on targeted audiences of a particular colony, town, … Continue reading
Did you know, according to a report by Podcast Insights, there are about 48 million podcasts available on the internet? There are literally thousands of podcasts available, and unlike music and movies, where one can watch a little preview … Continue reading
When we think about live streaming, it’s mostly about the visual aspect that draws our attention while most of us ignore the equally crucial aspect of the audio. In order to maintain the quality of your live stream audio, … Continue reading