Live streaming is quite the popular way to invite high engagement, promotions and more. From SaaS to entertainment, the mode of streaming is now a very important part of any and all go-to-market plans and strategies. A survey revealed … Continue reading
Did you know that 87% of marketing professionals use video as a marketing tool? SaaS video marketing can help you drive traffic, boost SEO rankings, increase audience engagement, build relationships with prospects, amp up your content marketing ROI, and … Continue reading
Collection and proper organization of data that allows easy access of information in the future is referred to as “Database”. What is a database? If you spend a good amount of time daily being online on the computer, you … Continue reading
The post COVID-19 era witnessed a lot of changes in the OTT industry- especially digital transformations and adoption to constantly changing virtual and hybrid business landscapes. As a marketer at any experience level, keeping up with these changes isn’t always … Continue reading
‘Experts in Content Management’ is the slogan that Contens owns and how! They are one of the leading hubs for newsrooms, so, if your website is on Contens, you are already on to a good start. All you need … Continue reading
According to wikipedia, the first news platform was created back in 1980 by The Columbus Dispatch. For many years, it was the only online news platform, but since the 1990s, many others joined in. Today, there are millions of … Continue reading
The unpredicted wave of the pandemic has forced everyone to stay indoors, and while doing so, get involved in digital screens. No doubt the traditional entertainment mediums were there, but that was also affected by the lockdown and they … Continue reading
With entertainment at our fingertips literally, we rely on apps on our mobiles and smart TV to take us through our daily lives as we know it. We use Google for news updates, Teams for corporate communication, Instagram for social … Continue reading
No market is a small market and every click, view and impression counts. Going by this, it is imperative to take into consideration that set of the population which are in some or the other way not able to … Continue reading
Rising audience interest in OTT home entertainment has up-marketed OTT content strategies and marketing techniques. Over The Top platform services are distributed into multiple categories like video streaming, audio streaming, live streaming, etc. Now, what matters is how good … Continue reading