The broadcast and media industry are undergoing noteworthy changes. Streaming media services are expected to grow by 73% by 2023. As the business environment becomes more complicated and challenging, broadcasters must choose a flexible technology to adapt to these … Continue reading
Consuming visual content through mobile and desktops have increased manifold after the introduction of smartphones. It was further pushed with the development of intranet infrastructure throughout the world making the internet available in the remotest of geographies. It is … Continue reading
According to a survey conducted on video marketers, around 87% of the total participants agreed to an increase in revenue with video marketing. The positive growth factor of video marketing has persuaded businesses to start marketing their products/services through … Continue reading
“Multichannel notifications” have been quite a popular feature for the past few years. Publishers started realizing the importance of building a direct relationship with audiences and taking significant steps to reach them across their favorite channels. That’s where multi-channel … Continue reading
In today’s online streaming market, live video streaming has snapped up an irreplaceable place by becoming the core of streaming platforms due to the instant engagement and value it has brought to the broadcasting business. However, such advantages also … Continue reading
The problem most OTT platforms face is the acquisition of new customers. It doesn’t matter how many new users you acquire if they end up on the churn after their free trial. So, in order to race ahead in … Continue reading
Across the business world, companies have looked at different methods of approaching their sustainability strategy, as well as improving energy efficiency. For larger firms, environmental sustainability has become a key pillar of their social corporate responsibility plan. So where does … Continue reading
People are always short on time in this extremely busy world. When it’s time for a short break just to freshen up the mind, everyone prefers choosing from the options that are just a click away. I mean what … Continue reading
The global live streaming industry is on rise both in terms of value and volume. According to a recent report, the total hours spent on mobile live streaming apps in 2020 was 482.5 billion, while the weekly reach of … Continue reading
The global OTT market is expected to reach over US$ 2,673 million in 2022 according to Statista. OTT has successfully leveraged the internet infrastructure to deliver content directly to the viewers bypassing the loopholes in the traditional distribution and … Continue reading