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Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The … Continue reading
Streaming and video on demand services will overtake linear television by 2020, according to Michael Westphal, leader of the streaming media work group at German internet industry group Eco. Digital TV Research analysts predict that VoD service Netflix alone will have … Continue reading
Online OTT video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that … Continue reading
Over-the-top services continue to claim more of Americans’ video viewing time, a new survey from Horowitz Research found. Nearly 40% of viewers spend at least one-fifth of their viewing time watching OTT video on demand services such as Netflix, Hulu … Continue reading
Pay TV revenues in the Asia Pacific region (22 countries) will grow by $10 billion between 2014 and 2020, according to Digital TV Research. The Digital TV Asia Pacific Forecasts report estimates that pay TV revenues will reach $41.52 billion … Continue reading
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