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“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.” The Axwave data allows the TV … Continue reading
The TV and Video on Demand (VoD) space is continuing to see increased participation from Mobile Network Operators(MNOs) and Communication Service Providers(CSPs), especially in the recent year. The expansion of MNOs’ and CSPs’ business to these two segments, which have … Continue reading
Piksel and research firm Strategy Analytics have launched the Consumer Insights service to offer a window into customer preferences. “It is becoming increasingly apparent that today’s subscribers are not prepared to pay for content that they don’t want,” said Arleen Macaraeg-Denque, … Continue reading
BBC programmes are set to move online as part of a new ‘internet first’ strategy designed to compete with video on demand services such as Netflix and Amazon. Corporation bosses fear they could be losing younger viewers who are used to … Continue reading
According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV … Continue reading
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