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Parks Associates announced new research today showing 27% of US broadband households now own a streaming media device with video on demand technology and nearly 90% of these households have these devices connected to the Internet. The firm’s Q1 2015 consumer survey reveals … Continue reading
Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable VOD. Citing research conducted by Frank M. Magid, the joint venture said that ads on cable video on demand service that were viewed four to seven days … Continue reading
Over-the-top services are slowly chipping away at traditional pay-TV subscriptions. But, according to a new study, there’s a fairly simple way for pay-TV providers to hold on to their revenue. In a global survey of thousands of pay-TV customers, Amdocs … Continue reading
Apple TV hasn’t generated a whole lot of buzz lately, but it’s still a big part of Apple’s overall strategy. In fact, Apple plans to unveil a new version of its Apple TV for multicast video on demand services, including … Continue reading
It hasn’t been a good year for television. That seems clear from this year’s annual convention of the nation’s pay-TV industry here. The lofty expectations from last year’s gathering of the National Cable & Telecommunications Assn. have given way to this year’s … Continue reading
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