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“There’s a lot of old-style detective work,” said McGowan, director of operations for Glasgow ID Inquiries, which does investigations for the English Premier League. “Walking around, going into pubs to see what they’re showing, paying attention.” Sales of the OTT … Continue reading
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data … Continue reading
It could be argued that young people have begun to spend too much time immersed in the small screens of their smartphones, tablets and computers. But a shift in the content of the “small screen” has changed enough to apply … Continue reading
The National Cable and Telecommunications Association, which hosts the show, renamed it to INTX from The Cable Show this year, citing a shift in focus to the digital media and entertainment economy. The show continues through Thursday at McCormick Place. … Continue reading
Mergers and acquisitions have been a common phenomenon in the U.S. pay-TV industry despite the formation of strict regulations by the Federal Communications Commission (FCC) to put a check on monopolistic practices. Yesterday, at the Internet & Television Expo in … Continue reading
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