Industry Updates

Cannes 2015 Overview: Big Deals Beckon As Lush Market Embraces TV Stalkers, Hungry Buyers 14 May 2015

Anticipating swelling ranks of distributors that now include TV interlopers and video on demand technology icons Netflix and Amazon, sellers arrived at the 68th Cannes Film Festival armed with promising fare in the form of finished films, sizzle reels and scripts with star … Continue reading

Top 5 TV Audience and Research Myths and Misconceptions 13 May 2015

1. Pre-season buzz matters for new series. There are several reasons why pre-season buzz has virtually no impact on whether or not a program becomes successful. Despite the fact that much of its audience is older, the traditional press has … Continue reading

Apple TV & Other OTT Set-Top Boxes Doing Better Than Expected 13 May 2015

The Apple TV and similar set-top boxes (STBs) like the Roku and Chromecast are doing much better than had been expected in the past. The reason has to do with the content strategies used. All this relates to the choices … Continue reading

Twitter hunts for dollars in the ‘democratization’ of OTT video 13 May 2015

To say that Twitter‘s addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But … Continue reading