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Netflix stock shot above $600 last week on reports that the company was in talks to enter China, but the company will likely not find an easy road in Asia’s largest economy. The Video streaming service—whose shares were changing hands … Continue reading
FreeWheel Q1 2015 Monetization Report says live viewing, mainly of sports, but also authenticated entertainment and news content, was up 140%, year to year and that authenticated viewing grew 328% year-over-year and now accounts for 57% of all long-form and and … Continue reading
Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital TV Research. … Continue reading
Mobile data traffic will approach almost 197,000 PB (Petabytes) by 2019, equivalent to over 10 billion Blu-ray movies, according to new research from Juniper Research. However, the research found that only 41% of the data generated by these devices will be … Continue reading
The Financial Times rolled out a time-based ad metric on Monday called cost per hour (CPH), which aims to quell view-ability and placement concerns that come with click-based measurement. “While CPM values every impression the same, CPH uses time to … Continue reading
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