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The diagram above uses an excerpt of the “fine print” that you can find at the bottom of Verizon’s FiOS TV, cable, High-speed Internet and phone advertisements, including their $74.99 special Triple Play which includes Verizon’s “customized TV plans” that … Continue reading
The future of television is on the web, for an increasing number of viewers and content producers, alike. From side-splitting comedies to boundary-pushing dramas, web series of all kinds are bypassing TV as a means of distribution and going exclusively to the internet. The art of the independently produced … Continue reading
Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form … Continue reading
The mobile trend was very much prominent on day one of MELT 2015, being held in Mumbai. The festival was abuzz with the IAA Debate, where Arnab Goswami, Editor-in-Chief, Times Now, and Rajiv Lochan, CEO, Kasturi & Sons, against The … Continue reading
As the networks begin to negotiate upfront advertising buys for the 2015-16 season, the latest figures show that spending for the current season so far is down 5% year-over-year. Broadcast and cable were down, according to Standard Media Index, … Continue reading
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