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Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy–and how its … Continue reading
Re/code recently reported that Apple Inc. might be planning to launch its own web TV service as early as September this year. Not only that, the company might also offer consumers programming from local TV stations on its service. “As of … Continue reading
Some time ago BBC published an article titled, “Calculated Risks: Will Algorithms Make Business Boring?” In the article, the author related this story: When Netflix (a TV and Movie video streaming site), decided to create their own original TV shows, … Continue reading
US streaming giant Netflix has overtaken Foxtel as the subscription based video on demand service of choice for Australian consumers, but its local arrival has done little to curb Australians from continuing to sneak into its larger US catalogue. New research … Continue reading
Chinese users of free VOD services should brace themselves to pay to view, as the industry looks to become profitable. The country’s VOD market is growing rapidly alongside the number of on-demand service providers, but recorded an industry loss of $150m … Continue reading
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