Yahoo has made independent viewability and fraud measurement for video advertising available on all its properties. Yahoo is partnering with third-party measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). Advertisers running campaigns with … Continue reading
CBS Corp.’s Showtime CBS, which amassed 24 Emmy nominations last year, on Wednesday became the latest to jump into the OTT video services rink with plans to launch on July 12. Showtime will join other content heavy-hitters such as Netflix and Time … Continue reading
Smartphone subscriptions are set to reach 6.1 billion by 2020, according to the latest edition of the Ericsson Mobility Report. The report shows that growth in mature markets comes from an increasing number of devices per individual. In developing regions, it … Continue reading
Online, just as it has affected print, it is having a big impact on TV. According to Gartner, mobile ad spend is expected to increase by almost $5 billion in 2014. That’s a market that advertising executives ignore at their own … Continue reading
A report released Tuesday said that the money spent to download movies and stream videos with video streaming with VOD network will rise above that for buying and renting DVDs for the first time ever, according to Bloomberg. The PricewaterhouseCoopers … Continue reading