Industry Updates

The first-ever NFL global live stream is kind of a big deal 05 June 2015

Some big football news just dropped, and for once, it has nothing to do with Deflategate. The National Football League and Yahoo are teaming up to put on the first-ever global live stream of an NFL game. And it’ll all … Continue reading

Apple Devices Vault Ahead In Online TV And Video Viewing 05 June 2015

Apple is no longer expected to debut either a new Apple TV streaming device or a subscription TV service at its annual developers conference starting Monday. But maybe it doesn’t really need to. According to a new study out this morning … Continue reading

51% of US pay-TV subs want unlimited DVR storage 05 June 2015

51% of pay-TV subscribers are very interested in having unlimited space to store DVR recordings, according to new research from Parks Associates. Currently, over 50% of US broadband homes either include a DVR as part of their pay-TV subscription or … Continue reading

Yahoo adds ad viewability and fraud measurement 04 June 2015

Yahoo has made independent viewability and fraud measurement for video advertising available on all its properties. Yahoo is partnering with third-party measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). Advertisers running campaigns with … Continue reading

Four ways online streaming is changing the TV landscape 04 June 2015

CBS Corp.’s Showtime CBS, which amassed 24 Emmy nominations last year, on Wednesday became the latest to jump into the OTT video services rink with plans to launch on July 12. Showtime will join other content heavy-hitters such as Netflix and Time … Continue reading