Cinedigm takes over Viewster 13 December 2018
US-based entertainment company has is all set to acquire global OTT service Viewster and its subsidiary Viewster Anime. The fandom of the newly added channels will soon be combined with Cinedigm’s library of channels and content. Cinedign will soon be … Continue reading
Regional content may drive OTT consumption to 75% by 2021 06 December 2018
According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content. OTT apps’ surge has made entertainment an activity where people spend most of their mobile … Continue reading
Deezer Bets on Programmatic Ads to Boost Free Tier Revenues 06 December 2018
Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring … Continue reading
RTL Group to focus on SVOD services 05 December 2018
In the recent RTL Group Management Summit 2018, that brought together over 90 executives across the Group in Luxembourg, it stated that it will focus on stronger organic growth by expanding its Video-on-Demand (VoD) services through significant investments into more … Continue reading
Viacom Plans ‘Multifaceted’ Approach To OTT In 2019 05 December 2018
Viacom is all-in on embracing over-the-top video, but the company is forging what CEO Bob Bakish believes is a “differentiated strategy” than some of its competitors. The differentiated OTT strategy is built on three pillars: direct-to-consumer streaming services, digital studios … Continue reading
