Industry Updates

Streaming constitutes 28% of all US viewing 09 July 2015

  More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts … Continue reading

DVR – the key for next generation OTT TV is in the clouds 08 July 2015

  With the growth of OTT TV platforms, multiple screen viewing and cord cutting catching on in the U.S., it is unsurprising that what matters in the world of video, TV and advertisers is converging.  For instance, in a recent … Continue reading

How To Stop A Binge: Study Shows Viewing Pitfalls 08 July 2015

Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return. The figures come courtesy of a … Continue reading

UK television advertising booms despite digital rise 08 July 2015

  If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. The figures … Continue reading