The arrival of UHD video services will intensify the arms race with content pirates, with many pirates working diligently to capture premium video and redistribute over the Internet. It coincides with the proliferation of high quality OTT video services, … Continue reading
More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts … Continue reading
With the growth of OTT TV platforms, multiple screen viewing and cord cutting catching on in the U.S., it is unsurprising that what matters in the world of video, TV and advertisers is converging. For instance, in a recent … Continue reading
Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return. The figures come courtesy of a … Continue reading
If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. The figures … Continue reading