Connected TV Adspend Will Grow Sooner Than Later 03 September 2015
Although advertising budgets allocated to connected TV remain modest in the US, nearly half (48%) of advertisers who do use the medium plan to spend more on it next year, according to a new industry report. Based on responses from … Continue reading
Why Not A New Netflix, But Ad Supported? 03 September 2015
What America needs is a good, cheap, video advertising-supported online content provider of quality content. Maybe Hulu will be that entity and we will be finding out soon as it spins out more of its new programming. It could be … Continue reading
Yahoo Looks To Propel Revenues With Native Mobile Video Ads Support 03 September 2015
Yahoo! has been struggling to post more meaningful growth in its topline and bottom line over the past few year. In the recently held developer’s conference in New York, Yahoo announced that it will enable mobile developers integrate native video … Continue reading
Italians Prefer More TV, Brits Settle For OTT 03 September 2015
Italians watch more linear TV than any other country in Europe – about 4 hours and 20 minutes per day – but the British lead the pack in online and personal video recorder viewership, according to a recent study … Continue reading
Apple To Take On Hulu and Netflix In The Crowded Streaming Marketplace 03 September 2015
It seems Apple wants to tap into a new segment, something similar to what the likes of Netflix, Hulu, and Amazon are doing with their video streaming services. Sources suggest that the iPhone maker is planning to make a … Continue reading
