Game On! Gaming Competitions Are The New Live Sports Events 28 September 2015
In an attempt to lure millennials back to television, Turner Broadcasting Systems will begin live streaming video of gaming competitions during prime-time on Friday nights next year. The network, which created its own league with WME/IMG as part of the effort, … Continue reading
Wurl Releases A New Video Viewing Index And It Has Some Surprising Facts 28 September 2015
Mobile and OTT platforms are cutting into overall video usage patterns, but traditional pay TV still leads the way – by a big margin.That’s according to streaming video platform vendor Wurl, which introduced a U.S.-focused index called AMOV (an acronym … Continue reading
New Study Reveals Italian Millennials’ Inclination Towards Internet TV 28 September 2015
The Italian Millennial generation has 11.2 members ranging in age from 18 to 34 – digital natives who spend their time online using social networks, chatting, and posting photos with their ever-larger smartphones. A recent survey by Nielsen for … Continue reading
Sports A Major Driver In Customers Going Back To Pay-TV 28 September 2015
All’s not well in the OTT paradise. Among consumers who cut the cord in the last two years but now express doubts over it and probably want to go back to Pay-TV, 2 out of 5 (almost at 39%) say sports … Continue reading
Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric 28 September 2015
Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration … Continue reading
