ABC Talks Sweet About VOD But Can’t Cover Up Its Inability To Monetize It 30 September 2015
ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools. VOD took center stage today … Continue reading
Dear Amazon & Netflix, Your Fight’s A Self-Goal For Both 30 September 2015
The Emmys this year witnessed the inception of a new premium rivalry, the one between VOD platforms Netflix and Amazon. Last year, the big guy Netflix scooped up 31 nominations while Amazon had a grand total of zero. But … Continue reading
Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015
Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading
Chromecast Will Change The Way VOD Services Are Viewed In India 29 September 2015
Tabloids are abuzz with the upcoming Google Nexus event but there’s something even bigger coming up. Launch of the new Chromecast device! There has been a lot of talk in the past about people cutting the cable cord and … Continue reading
Netflix Is Going Hollywood On Its Own But Will It Survive? 29 September 2015
Netflix is evolving into something that more closely resembles a movie studio, as it continues to shoot and produce more original TV shows and films itself, and reduce its reliance on outside companies for content. According to reports, the video streaming … Continue reading
