Internet Advertising Will Overtake TV Ads 08 December 2015
TV will remain, however, a powerful medium for advertisers, ZenithOptimedia said. Continue reading
More Nigerians Are Consuming Video On Mobile Than TV 08 December 2015
Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages are limiting even faster change. Continue reading
Cox Cable Just Released A Report That Says Only 27% Watch Live TV 08 December 2015
Cox attributes this to the “growing popularity of Hulu Plus,” but also says 53% of the time-shifted TV – people watching content that isn’t live – was from DVR and on-demand offerings. Continue reading
Millennials Move Towards Digital, Boomers Towards Traditional TV 07 December 2015
According to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS, the average Millennial with internet access spends 3.1 hours a day on their mobile devices, the equivalent of 21.7 hours every week. Continue reading
The New Macquarie Plan For TV Networks To Defeat Netflix 07 December 2015
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle. Continue reading
