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So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Cable and satellite providers will steadily lose customers through 2019. The number of US households subscribing to cable TV will drop 0.4% this year, while the number of US households subscribing to satellite TV will drop 1.5%. Continue reading
BBC Three is primarily aimed at the younger generation, featuring shows such as Family Guy, Russell Howard’s Good News and Bad Education. But, according to research undertaken by the BBC, the move will suit the demands of young viewers. Continue reading
TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption. Continue reading
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