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With 55% of consumers not yet indicating near-term spending on new video streaming services, it’s expeceted there to be a continued growing opportunity for ad-supported video offerings, in addition to the opportunity for paid services. Continue reading
According to the report, the majority of respondents were pay TV subscribers however, as more and more people cut the cord, Digitalsmiths sought to understand the audience that forgoes any pay TV service. Continue reading
Dovetailing with a trend to online video streaming services, a full 81% of US households get a broadband Internet service at home, an increase from 26% in 2005. According to consumer research from Leichtman Research Group (LRG), 13% of households get … Continue reading
The idea behind TV Everywhere, a five-year-old initiative by broadcasters, cable networks, and cable providers, was to let subscribers watch shows anywhere–on their phones, tablets, or computers. But increasingly, people who use TV Everywhere are opting to watch shows and … Continue reading
U.S. household penetration of Ultra HD 4K TVs will jump to 34 percent in 2019, providing significant opportunities for retailers, IHS forecasts. The U.S. penetration rate will exceed the penetration rates of all other major countries in 2019, the company … Continue reading
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