According to a research by Ampere Analysis presented at the Connected TV Summit in London, it was revealed that it is becoming economical to distribute videos directly to consumer over the internet than to broadcast traditionally. Guy Bisson, their Research … Continue reading
According to the recent Nielsen survey, video-on-demand services having ads are growing. But consumers aren’t exactly happy with untargeted ads. Though a majority of them are of the opinion that they would like to watch free VOD content in lieu … Continue reading
Regulatory bodies in Indonesia have mandated that Over the Top (OTT) content providers have to form a permanent business entity in the country. This has to be done by April, 2016. This would mean that OTT content providers like Facebook, … Continue reading
Nearly 70% of people in Britain say that they subscribe to some form of live or on-demand video streaming. Most are cutting down on their TV packages, that is, ‘cord shaving’. According to Nielsen’s Global Video-on-Demand report, the most popular … Continue reading
According to a report by Nielson that surveyed more than 30,000 people from 61 countries, it was found out that 65% of the people watch video-on-demand in some form. The younger the people, the more likely they were to cut … Continue reading