Over The Top (OTT)

Verizon invests $100 million in video streaming channel AwesomenessTV 08 April 2016

Verizon has invested more than $100 million for a 24.5% stake in online video channel AwesomenessTV. This is a move by mainstream company to find business in a non-mainstream traditional video streaming shows. The audience here would the young mobile-first … Continue reading

OTT moves ahead, PayTV almost not moving 08 April 2016

According to a research from The Battle for the North Amercian Couch Potato report by Company & Markets and Convergence, OTT revenues in US are expected to grow by 31% to $6.7B. While traditional cable, satellite and other payTV saw … Continue reading

Online video advertising faces problem of transparency 07 April 2016

Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading

Facebook pumps up live streaming 07 April 2016

Facebook is actively adding features to Facebook Live to make it competitive with industry leader, Periscope. Live video, after a dull start, has become a rage today, with Snapchat and Meerkat adding to the competition. Facebook is pushing publishers to … Continue reading

Regulators Want Cellular Operators to End Free Data and Video Streaming Benefits 06 April 2016

The internet has become a huge part of life and the economy of the nation. Some cellular companies along with brands and content providers subsidize data charges for increasing content consumption. Around 75% of operators in US offer incentives to … Continue reading