OTT video services are highest on demand among all TV-viewing options in the US. From the 1236 US TV viewers surveyed, around 50% have expressed interest in cord cutting. Netflix and Hulu have received a high favorability rating of 52%. … Continue reading
Facebook is taking live streaming beyond the phone. Recently Mark Zuckerberg demonstrated a drone flying and live streaming the video in real time on Facebook Live. They are making its Live API available to the public. This is being done … Continue reading
According to a report from Digital TV Research, IPTV numbers have overtaken PayTV households in Western Europe in 2015. It is also predicted that IPTV subscriptions in Western Europe will increase by around 27% to 7 million by 2021. Revenues … Continue reading
Tata Motors, owner of Jaguar & Land Rover, started a unique marketing campaign by providing a Virtual Reality cardboard headset with a leading newspaper – The Times of India. A full front page ad of the new budget car, Tiago, … Continue reading
Video on demand is becoming a part of everyday lives for many. According to a study by Nielsen, around 43% said that they watch some form of VOD at least once in a day. Numbers are as usual high in … Continue reading