Industry Updates

Flash vs HTML5 as preferred online video player 25 April 2016

Video streaming players based on Flash still exist. Flash, Adobe’s popular player that faced a lot of heat from Apple, has given way for HTML5 based web video players. But Flash is still prevalent on many online video player sites, … Continue reading

OTT SVOD grows despite 20% giving up one service last year 25 April 2016

According to a study by research firm Park Associates, around 20% of U.S homes having broadband have given up at least one OTT VOD platform in the last year. At the same time, the number of subscribers for SVOD is increasing, from … Continue reading

Will Pay TV & OTT platforms co-exist? 22 April 2016

Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. … Continue reading

OTT platforms in India need more concrete policies 22 April 2016

According to the Cable and Satellite Broadcasting Association of Asia (CASBAA), there is a lack of a definitive model for India’s OTT content market, even though the market is seeing an influx of many OTT platforms like Netflix, Viu, Hotstar … Continue reading

Over 40% TV time spent on OTT 22 April 2016

According to the Adobe & the Diffusion Group research, OTT services account for over 40% of TV time. Out of this OTT viewing times, 65% accounts for SVOD services like Netflix or Hulu, free streaming is 30% and 5% is … Continue reading