Over The Top (OTT)

Sports based OTT subscribed in 16% of US households 09 May 2016

According to Parks Associates, one in 6 US broadband using households subscribe to an OTT sports video service. Most widely subscribed is NFL Game Pass (6%), followed by WWE Network and Baseball service MLB.TV at 4%. “For sports content owners, … Continue reading

Netflix finally lets users choose cellular video quality 06 May 2016

Netflix now has started letting users choose their mobile data speed limit for streaming videos on its network. This means 4 hours per GB can be watched by decreasing the video quality on smartphones. This is available on both iOS … Continue reading

7 day rating time becoming irrelevant in the VOD age 06 May 2016

In the age of Video-on-demand, Live-plus-7-day rating time is becoming irrelevant for advertisers according to Nielsen’s senior VP of audience insights, Glenn Enoch. An increase of 4% to 58% can be seen after the 7-day period depending on the genre. … Continue reading

After Hulu, YouTube expected to come up with Live TV 05 May 2016

As cord cutting is progressing, live TV streaming on the internet is the logical evolution from it. According to a report on Bloomberg, YouTube could launch a new Live TV streaming service called Unplugged. It is expected that YouTube will … Continue reading

Hulu is getting into Live TV 05 May 2016

Hulu chief Mike Hopkins has revealed that live sports, entertainment and news will be available on their streaming network in early 2017. According to the Wall Street Journal, Disney, Fox, ESPN, FX are expected to come up on Hulu. The … Continue reading