Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Increase in video consumption by consumers is going to non-linear online and … Continue reading
According to a report by Rajat Kathuria, Vatsala Shreeti and Parnil Urdhwareshe for The Financial Express, in the two years that have passed since the first consultation paper on ‘Over the Top’ (OTT) services was released by the Telecom Regulatory Authority of India … Continue reading
More than half (54%) of consumers in Singapore have watched over-the-top (OTT) video services, especially YouTube and social networks, according to a new study which also found children and millennials to be the most avid viewers. The Media Development Authority … Continue reading
According to survey data from Furious Corp, 33 per cent of millennials are “very happy” with their cable service and have no plans to cancel. Meanwhile, in the first quarter of this year, “Tier 1 pay-TV providers like Charter added … Continue reading
Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to a July 2016 report from Interactive Advertising Bureau Ireland (IAB Ireland). While 65% watched movies on demand in March 2016, sports … Continue reading