Industry Updates

Morning Ads are more Receptive: Says Study 06 October 2016

According to a new YuMe Publisher’s Guide, Online video ads show high level of receptivity during the early morning broadcast than that of evening prime time ads. Traditionally, evenings were noted as the optimal time for video ad views, but the … Continue reading

VR Hardware Revenues to touch $50 Bn by 2021 06 October 2016

According to a Juniper Research study, Virtual Reality may be making small steps but it is expected to take a hike in the coming five years. The research states that given the recent launches by many giants in the internet space, … Continue reading

Chinese Telco Xiaomi launches 4K Mi Box powered by Android TV in the US 06 October 2016

The Chinese telecom company, Xiaomi has launched 4K Ultra HD streaming media player boxes in the US. The video streaming boxes powered by Android TV come at US$69 (€61). These boxes are currently available at the Mi.com website and will also go … Continue reading

Mobile video consumption has doubled since 2014 05 October 2016

Mobile video plays are on the rise, with 51% of videos being played on mobile devices. The mobile play has seen a rise of 15% from an year ago and has doubled in numbers of plays recorded since 2014. In the past … Continue reading

Univision’s Barba launches OTT service targeting US Hispanics 05 October 2016

Carlos Barba, the co-founder of US Hispanic networks Univision and Telemundo has launched a new OTT video streaming service for the Spanish speaking audience in the US and Puerto Rico. Named as Véonet, the service is based from Miami and claims to be … Continue reading