Industry Updates

Icflix reaches Bahrain 14 November 2016

The subscription video on demand service from Middle East –  Icflix expands its reach to Bahrain by taking up a partnership with local telco Zain Bahrain. The service will be available to the prepaid and postpaid customers of Zain Bahrain for … Continue reading

A Fifth of Millennials buy after Watching a Video Ad 14 November 2016

A resent research had found out that 20% of millennials are more likely to buy  a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like … Continue reading

Star Media is all set to launch first homegrown Asian-exclusive OTT platform 11 November 2016

STAR Media Group is all set to launch its first home grown over-the-top (OTT) service called Dimsum this week. The company will offer subscription video on demand services from their curated library of the best Asian content, sourced from all over … Continue reading

4K Adoption Up by 104% 11 November 2016

The total US home entertainment spending was at $4.2 billion for the ’16 Q3, bringing year-to-date total to over $13 billion having 4K/Ultra HDs on the rise.  According to Digital Entertainment Group (DEG), the sales increased by 3.8% in the third quarter compared to … Continue reading

Smartphones to bring VR mainstream 11 November 2016

According to a Juniper Research study, there is a forecast for about 60 million smartphone VR headsets to be shipped in 2021. This is going to be an increase of around 240 % on an expected 16.8 million recorded from this year. However … Continue reading