Market Surveys, Studies, Research & Polls

North American SVoD subs exceed TV homes 25 November 2016

According to the North America SVOD Forecasts report from Digital TV Research, North America SVoD subscribers will be 112 million for movie and TV services only, excluding sports by the end of 2016, up by 19 million in 2015. The total SVOD … Continue reading

WhatsApp Introduces Video Streaming, No downloads required 25 November 2016

Whatsapp is now looking to add a video streaming feature to its platform. According to the reports, Whatsapp users will now be able to view a shared video, even before it downloads. Users will be able to play the video … Continue reading

US ad spending on broadcast TV increases 24 November 2016

According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season. Nielsen characterizes having more than 50% of black viewers. In the … Continue reading

India’s TV Set Market is on Boom 24 November 2016

According to a new report by Research & Markets, Indian consumers are buying smart TVs more than ever before. The television sales market is expected to be worth $9 billion by the end of 2021. The report states that the country’s … Continue reading

Amazon Video will soon be in more countries than Netflix 24 November 2016

Amazon Video has been growing and popularizing ever since it launched into the video streaming space, and with this international expansion, the service is all set to leapfrog the biggest OTT platform Netflix. There is a big buzz around the … Continue reading